When homeowners visit your website, it’s crucial that your branding aligns seamlessly with your Facebook page, Google Ads, and all other marketing channels. Unfortunately, many small businesses struggle with inconsistent branding due to multiple designers’ involvement, resulting in varying fonts, colors, and wording.
Our team of SEO strategists, web developers, and copywriters conducts thorough market research to ensure the creation of a perfectly aligned and top-ranking pressure washing website.
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Having a professional website is half the battle. The other half is whether it can convert or not. It does no good to have a beautiful site that can’t generate revenue. Problems are often small things like not having CTA (call to action) buttons in the right places.
We have many tools to track how a customer interacts with your site, and we can see trends to track where people get lost, can’t make decisions, or otherwise don’t result in a lead or sale. We can use this information to make small tweaks to your website, and over time, we can refine this to a point where we can increase conversion on your website.
Within just a few seconds of being on your website, your potential customer is starting to make a decision.
In order to do active SEO, your website needs to be built on a professional platform such as WordPress.
A strong website can build trust. It's one of the most powerful attributes of the internet age. We'll put your website to work!
Visit your competitors' websites and make a mental note of how their sites are different from yours. You'll see why it's so important.
You can't launch a PPC campaign if the website isn't strong enough to convert the traffic that's coming in from PPC.
When a website is done right, you'll have leads and sales coming through while you sleep, automating the process.
Building your own pressure washing website can save you a lot of money. Keep in mind that there are a bunch of things to consider when making a pressure washing website that ranks high on Google.
The gist of these pressure washing website building tips is geared around ranking your pressure washing website higher on Google. So here are some guidelines to follow:
Make a list of the keywords you want to rank for. Check out this free tool from UberSuggest.
Take a look at who your competitors are for these keywords. SpyFu makes a great free tool for this!
Once you have your list of pressure washing keywords, you need to prioritize them by volume.
Armed with this information, it’s time to map out your pressure washing pages. We do this by creating what’s called a wireframe. It looks like this:
Now write all the copy that will go on these pages. Or, hire someone to do it for you! You can go to the website UpWork to find freelance copywriters to send your wireframe to.
Next, submit your website to Google Search Console.
Finally—and perhaps most importantly—track and adjust. That way, you can make your site the best it can be. After all, that’s the whole point of having a website, right? You don’t want your website to be a paperweight that doesn’t get any traffic. What good would that do?
So in addition to our guidelines above, we’ve also compiled a list of important ranking factors specific to pressure washing for you to be sure to include in your website build.
One of the best things you can do to get a high ranking pressure washing website is to ensure that you have individual service pages. For example, let’s say you do house washing, roof washing, and concrete cleaning. Under the service tab at the top of your website, there should be a drop-down menu containing all your services, and each service should have its own page associated with it.
The reason having individual pressure washing service pages is such a big deal is that one of the biggest ranking factors when it comes to Google is how many times a particular keyword appears on a webpage. So let’s say you want to rank for “concrete pressure washing”, if you just have one page that lists all your services, you may only have the keyword “concrete pressure washing” appear twice or thrice. Now imagine if you had an entire page dedicated to “concrete pressure washing”!
Create individual service pages for all of the services that you provide.
Make sure that your website has a pressure washing blog and that you actively add pressure washing articles to it. Note: this is one of the things we provide monthly for our pressure washing SEO clients because of how monumental it can be to rank a website.
The reason having a pressure washing blog is so important to your Google ranking is because, as mentioned above, the more times a keyword appears on your website, the more likely you are to rank for that keyword. Imagine that your competitor doesn’t have a pressure washing blog, and you have one with four to five roof washing articles on it. Who do you think has a better chance to rank for “roof washing company near me”?
Add a blog page, and make sure to try and add at least one pressure washing blog post a month.
One of the best things you can do for your website is to have call-to-action buttons like “Get A Quote” and “Call Now” in high-traffic areas of your website. Typically, you want to add these buttons in the header and under paragraphs throughout your pressure washing website.
Imagine spending money on Google Ads, being ranked number one in the map pack, and getting hundreds of website hits a month—only for none of the traffic to turn into leads. Research shows that just having a clickable phone button and a get-a-quote button at the top of your page can increase your conversion rate by more than 10%. So, if you get 300 hits a month to your website, that’s an extra thirty leads a month! But this isn’t just limited to the header. It’s important to also add call-to-action buttons throughout your website.
Add calls to action in key areas of your website, such as the header, as well as the top sections, middle sections, and footers of your web pages.
Make sure that you use some kind of plugin or code on your pressure washing website that links directly to your Google Business Profile.
By linking to your pressure washing Google reviews on your website, you do two things. First, it shows your potential customers who have landed on your website that you are a reputable pressure washing company, not just a guy down the street. More importantly, what it does is it helps with SEO. When you link the two, it builds brand trust between your website and Google, helping your ranks.
Make sure that whatever platform you build your site on has a way to link and show your Google business reviews.
The speed of your pressure washing website is one of the highest-weighted SEO factors. When Google crawls your website, they time how long it takes the website to load. The longer the wait, the worse your rankings will be. So, ensure that your pressure washing website is as fast as possible!
You can check your website speed by going to GTmetrix.
You want your pressure washing website speed to be at an “A” or above. This gives you a huge advantage because if you were to run your competitors’ websites through this tool, it would be very likely all of them would have a grade less than an “A”, which gives your pressure washing website a huge ranking advantage.
Run your pressure washing website through the GTmetrix tool, and if your score is less than an “A”, take a look at the suggestions that it gives you to resolve some of these issues.
When it comes to the wording on your pressure washing website, it is important to do proper keyword research, and then map out the keywords you’ll be using.
Let’s say you really want to rank for “commercial pressure washing”, then come to find out no one actually searches for that and end up spending a lot of time trying to rank a page for a keyword that has zero traffic! Using UberSuggest, which is pictured above, you can compile a keyword list that actually gets traffic in your market.
Before you start adding pages, writing blogs, and adding more text to your pressure washing site, it’s important that you focus on keywords that actually have high volume. Remember—at the end of the day, we want leads, and leads come from having high traffic.
Let’s say you live in Dallas and want to rank #1 for pressure washing related keywords in your city. This is going to take some time because Dallas, TX is a big market. By using keyword research, you may even realize that there is search volume for:
“pressure washing (insert suburb here)”
So how do you rank for those keywords when your whole website is geared towards:
“pressure washing dallas”
The answer is that you create location pages!
Adding a pop-up that captures emails in exchange for a discount on their first services with you does two things. One, if they sign up and get the discount, they are much more likely to book with you.
Secondly, you can add that email to a future email marketing campaign that will allow for you to market to leads and past customers.
As you can see by the example, for one of our clients, Frost Pressure Washing we added over 1,500 words just on the home page, and for most of the service pages, we added over 1,000 words.
As explained earlier, not only does this give the potential customer more information about why you’re the better, more professional pressure washing company, but it helps you rank much higher!
Again, if you have a house washing page, where the words “house washing” appear more times on your site than your competitors’ websites, Google will think youre information is more valuable.
Make sure your pressure washing website stands out, is bright, and is professional-looking.
A lot of you are proud that you’re not the cheapest in town but sometimes struggle to close jobs at your price point. Well, having a professional website that stands out can help.
The reason having an amazing pressure washing website can help you close higher-ticket jobs is that your website commands a high price before the potential customer even picks up the phone.
Imagine the customer lands on a poorly built four-page website, calls you to get a quote, and finds out that you’re the highest price in town. No wonder they’re surprised! Your website didn’t set the precedent.
Compare this to if they land on a professional pressure washing website. They will already have in their mind that this isn’t some guy with a pressure washer. It’s a legit company, and they’re not going to be cheap.
Most website-building tools nowadays have this built in, but you want to make sure. Here is a detailed explanation of what SSL is.
Add SSL certificates to your website.
Google Search Console is Google’s tool that does all of the crawling for all of the websites on the Internet. Anytime you add or update a page on your website, you should log in to your GSC (Google Search Console) account and submit that page to be indexed and crawled.
By default, all pages (for the most part) on the Internet will be crawled whether or not you ask Google to. However, submitting specific pages to GSC will help Google find, crawl, and index them faster.
This is why SEO can be seen as a bit of a slow process. Imagine hiring a company like ours, or doing a ton of SEO work over a short period of time, and then having to wait weeks, or sometimes months, for Google to come and index the new updates.
By using GSC, you can speed this process up.
Set up and use GSC. Here is a great video that can help you with this process.
One of the things that helps Google crawl, index, and understand what your website is about is internal links. These can be links that connect to other pages on your website. The navigation menu or footer of your website are good examples.
Another example of this is linking text to a webpage not on your website like this: —> Yoast
By scattering internal and external links throughout your pressure washing website, you do two things.
1. You help Google crawl your website more easily, so it’s likely that any SEO changes you make will happen faster.
2. You help Google understand what your website is about because it sees what kind of content you are prioritizing.
Make sure that you add as many internal and external links throughout your website as possible.
Notably, one of the best things you can do for SEO is off-page SEO. This is the process of having your website appear on as many other websites as possible.
This comes in two forms:
We won’t dive into why backlinks are one of the most important pressure washing website ranking factors, but Moz put out a great article on the topic.
In a nutshell, backlinks show Google that your pressure washing website has authority. You see, if there are a hundred websites that link back to your website, and your competitor only has ten, Google will think your website is more authoritative on the topic, thus giving you a better ranking.
An example of some backlinks you likely already have are Facebook, Yelp, Google Business Profile, BBB, etc.
Building backlinks is the single most important thing that we do for our clients because it has such a large impact on ranking.
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